Women in Orange BG

[ skip the slop ]

Turn marketing chaos into a

system that keeps clients coming.

With Katy Ward.

Fractional CMO for service businesses with a strong why.

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(01)

Katy Ward 1
Katy Ward 1

Slop isn't your fault

It's usually an accident. While you're running the business, your marketing turns into guesswork. Creating focused, consistent, human marketing is difficult when you want to tell prospects everything there is to know.

Cut through the noise

Over 3-6 months, we'll build the foundations for your marketing flywheel: The strategy, positioning, and focus that will steadily build inbound without trial-and-error.

Results

Client count

150+

Years consulting

8

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(Services)

© 2026

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(Services)

01

Woman Beach
Define Your Ideal Client

Research & Interviews

Now that you have plenty of clients, we want to hone in on the best. Gathering testimonials and transcripts helps capture the nuance of how your clients talk and think. Your best marketing is found in their words.

01

Woman Beach
Define Your Ideal Client

Research & Interviews

Now that you have plenty of clients, we want to hone in on the best. Gathering testimonials and transcripts helps capture the nuance of how your clients talk and think. Your best marketing is found in their words.

02

Woman Staircase
Content & Positioning

Messaging & AI Playbooks

Positioning is essential to avoid wasting money on marketing, and messaging is key to stand out from the AI slop. We'll build the right messaging and copy rules to train any AI skills.

02

Woman Staircase
Content & Positioning

Messaging & AI Playbooks

Positioning is essential to avoid wasting money on marketing, and messaging is key to stand out from the AI slop. We'll build the right messaging and copy rules to train any AI skills.

03

Woman Beach
Funnel Structure

Customer Journey Map

This is a visual flowchart of every step your client goes through. It will show the holes in your funnel and where communication drops. With this living tool, we can see exactly what marketing projects to prioritize next.

03

Woman Beach
Funnel Structure

Customer Journey Map

This is a visual flowchart of every step your client goes through. It will show the holes in your funnel and where communication drops. With this living tool, we can see exactly what marketing projects to prioritize next.

04

Woman Beach
Campaign Priority

Marketing Plan & Systems

Once the customer journey logic is sound, it's time to plan your next quarter of campaigns. We'll build systems for the right organic content and consider paid strategies to test.

04

Woman Beach
Campaign Priority

Marketing Plan & Systems

Once the customer journey logic is sound, it's time to plan your next quarter of campaigns. We'll build systems for the right organic content and consider paid strategies to test.

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(Client Work)

© 2026

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(Client Work)

Katy Ward
Women Side Pose

Susan Chen

Founder & Instructor

4
84%
94%

Projects with Susan

CPG, Health, & Thought Leader Brands

Women Side Pose

Susan Chen

Founder & Instructor

4
84%
94%

Projects with Susan

CPG, Health, & Thought Leader Brands

Women Side Pose

Susan Chen

Founder & Instructor

4
84%
94%

Projects with Susan

CPG, Health, & Thought Leader Brands

Villa
Women Orange BG
Villa
Women Orange BG
Villa
Women Orange BG

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(Industries)

© 2026

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(Industries)

Functional Health

Ex: Connected Health, NeuroColorado, The Rajus Ayurveda

Marketing direction for credentialed clinicians and mental health practitioners and their programs.

Experts & Courses

Ex: SurgicalMaster, Thomknoles.com

Offer structuring and campaign priority for credentialed educators.

Professional Services

RealGeeks, Inspire Medical Staffing

Accelerators, communities, masterminds, business services, and consultants.

Agency Partners

GLIDE Design, Brandetize Agency

White label or client-facing marketing strategist, messaging and positioning specialist

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(Frequently Asked Questions)

What all do you do for services companies?

What do you not do?

Do you do workshops, speaking, or podcasts?

What is your working rhythm with clients? Can you join our Slack?

Do you have something against AI?

(07)

(Frequently Asked Questions)

What all do you do for services companies?

What do you not do?

Do you do workshops, speaking, or podcasts?

What is your working rhythm with clients? Can you join our Slack?

Do you have something against AI?

(07)

(Frequently Asked Questions)

What all do you do for services companies?

What do you not do?

Do you do workshops, speaking, or podcasts?

What is your working rhythm with clients? Can you join our Slack?

Do you have something against AI?